Hey People.
Check out this new offering from the folks at Arizona Iced Tea.
It was design by the same folks that just re-designed their website, Mpire Creative.
While the design does not necessarily enhance the Arizona Brand or give you a cue as to what the product is, ( N R G - Energy Drink ) is really small on the bottom of the can and was actually blocked by the cooler glides, it still definitely gives you something to talk about... and the product is actually good.
Its a Pomegranate Green Tea Based beverage.
This product is more on the visual cool factor than the brand enhancement wagon. Also, one thing that kind of bothers me is the typography on the logo seems to read "ALT CITY" as opposed to its intent, "ALL CITY"
All in all a very cool looking product paying tribute to graf artists. It would be cool if they were to have a promotional contest for artists to submit work and then create a limited series under the "ALL CITY" name.
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